Google was making an effort to look at high volume queries and build custom and unique experiences for users. Ephemeral events like the semiannual Fashion Week were an opportunity to curate a helpful and thoughtful experience.

I spearheaded this effort with a product manager and worked with leading fashion experts in the market to understand the landscape and build the most relevant experience we could.

When a user queries something like "fashion week" a series of assistive modules appear that housed critical information about fashion week that users wouldn't ordinarily see without attending. For instance being able to shop looks on the runway, see live and timely updates from the biggest names in fashion, and more.